A.I. & Creative Contents provides all the creative tools on one platform and generates them with artificial intelligence in less than two minutes. Background: was created from Inmagine Group, a global creative ecosystem encompassing a variety of creative assets and business models. Inmagine’s mission is to make design simple for everyone by using artificial intelligence and data analytics to simplify the creative process at every level. Inmagine Group started in 2001 as a premium image repository. It has an online repository, 123RF, offering over 150 million images, audio clips and videos, and is recognized as one of the top players in the stock content market. In addition, Inmagine Group acquired the Swedish cloud and mobile photo editing app Pixlr from Autodesk in 2017 and started to enter the content editing market. In December 2019, they launched as a comprehensive AI-powered online creative platform for the public.

What is is an AI-powered online creative content creation platform owned by Inmagine Group. It follows a software-as-a-service business model with a one-size-fits-all approach. It uses artificial intelligence technology to allow users to create, edit and scale content from different levels and leverages human and intelligence and machine learning to provide logo creation, video generation, presentation production, design and mockup services. also provides access to millions of photos, video clips, vector images, graphics, colors and fonts and includes features such as tool integration and project collaboration. includes similar design service features to its competitors Canva and Adobe Creative Cloud, but offers a more efficient and user-friendly service based on its artificial intelligence technology, enabling users to produce initial designs for their logos and videos smarter, faster and easier “within two minutes”. leverages artificial intelligence in keeping with Inmagine’s mission to make design available to everyone and to provide this fast and easy-to-use tool to non-designers.’s unique selling proposition is smarter, faster, and easier creative automation. Creative automation is the use of artificial intelligence technology in performing creative production functions. revolutionizes the creative industry by linking technology and design together in a user-friendly interface for creators with non-design experience. Artificial intelligence optimizes the process in a variety of ways.

  • Quickly analyze large amounts of data and generate large amounts of content
  • Automate repetitive, low-level tasks such as design refinement and resizing
  • Eliminates potential human error when producing thousands of pieces of content
  • Simplifies audience personalization and localization with responsive templates

Values Added:

  • Library sources: It contains an extensive library of videos, images, graphics, fonts, transitions and more. There are currently over 150 million high-quality assets, and more are being added every day.
  • Collaboration: It allows users to invite others to collaborate on their projects. This feature reduces inconsistencies in design, saves time by avoiding back-and-forth revisions, and simplifies cross-departmental communication.
  • Creating efficiency: It allows users to reduce the time, effort and resources spent on creating high-quality content. Companies can more easily transfer and edit the content created to different production tools on the platform.

Potential Users:

For individuals, is available to everyone, including business owners, freelancers, marketplace sellers, agencies, students, and educators. For those who want fast, affordable, high-quality designs and enjoy producing creative content are welcome and potential users on the platform. For example, you can use the design and video production tools on to create mockups for your clients or logos for your own freelance work. For companies, solves inefficient creative workflows caused by high overhead, poor communication and inconsistent designs from companies outsourcing content or in-house design teams. It provides a more efficient creative process for companies around the world. They have 30% of users from the US, about 40% from Europe and the rest from the rest of the world. works with the largest bank and printer company in Japan, the largest educational publisher in Singapore, and several European organizations.

Overall, currently offers 4 subscription tiers for the entire suite. Free Trail, Basic, Professional and Enterprise. It allows agencies and freelancers to focus their time on client engagement, ideation and strategy. Cross-channel scaling is also made easier through quick turnaround and high-volume creation. In addition, with its collaboration features, agencies and freelancers can streamline communication with clients and instantly share their work-in-progress for feedback and approval.

Market Potentials and Differentiations:

According to a 2015 report by the United Nations Conference on Trade and Development (UNCTAD), the global creative industry is worth more than $509 billion today. Meanwhile, the U.S. creative software market is expected to reach $13 billion by 2028, and wanted to take a part of it. In the future, there is a growing demand and opportunity for creative content. While there are already big companies in the market like Adobe and Canva and iMovie, can fill the gap for non-design-experienced creators with artificial intelligence tools that make design accessible to everyone. It differentiates itself by targeting more casual users on a more affordable budget.

Current challenges and opportunities:

As the integration of AI technology in the creative field is still a booming and emerging business, there is a lot of uncertainty to test out, which makes it difficult to apply the conventional frameworks and business models of the traditional creative field. will also need time to experiment with different product strategies and innovations. However, in the meantime, there is a lot of potential to be exploited in this space. should keep updating and improving their AI services with the support of Inmagine, leveraging their strengths in content creation. They should also target more large agencies, such as the American Association of Advertising Agencies (4As) and WPP plc; corporations, such as Grab, Amazon and AirAsia; and professional services firms, such as McKinsey & Company and PricewaterhouseCoopers (PWC), to design custom services for these companies and stabilize their position and reputation in the AI creative field. At the same time, the key challenge now is to find more talents to join the team to help the product become more mature and gain more personal and institutional wise popularity. Increasing popularity will enable them to provide data and feedback to further enhance their services and become better.

Future: is working on improving the integration of the tools and improving the AI capabilities at all levels. In terms of new products, they have many new features in development, such as an avatar creator, background remover and website creator. Their ultimate goal is to create an all-in-one creative platform that meets the needs of every user.


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Student comments on A.I. & Creative Contents

  1. Thanks for this interesting post, Feifei! This sounds like a very useful tool for freelancers, marketers, and students with no design background. I’m curious to know whether and in what way the all-in-one approach gives a competitive advantage against other specialized firms that leverages AI in just one function (e.g. video or logo making). I also wrote about a company that simplifies the creative production process so can completely relate to the opportunities and challenges you mentioned!

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