“Mickey in the Middle of It”
Almost 100 years of Disney magic is about to fight its biggest battle yet, and the digital experience could be the golden ticket.
streaming media
SMT: winning by enhancing sports viewership & content with technology
SMT has positioned themselves as media incumbents' solution in the race to keep up with technology for sports broadcasting applications. This strategy has made SMT a winner!
Upgrading the (Smart)House of Mouse for the Digital Age
Disney has dominated the entertainment industry for decades but now struggles as the internet allows for new video services to disintermediate historical channels and directly form relationships with viewers. To succeed in this new arena, Disney will need to aggressive pursue these new opportunities, likely at the expense of its legacy business.
NBCUniversal: A Path to Going D2C
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.
How Major League Baseball has turned the National Pastime into a New World Innovator
Major League Baseball Advanced Media has successfully developed the market-leading live streaming technology through an innovative, viewer-focused approach
Netflix: The Media Killer
Netflix has upended the media and entertainment industry, becoming one, if not the biggest, winners in the business. With a simple value capture formula, it has focused on ways to create value for its consumers.
Google’s Chromecast: Masters of Scale
How the Chromecast captured an estimated 22% market share of OTT streaming devices in under three years.