Fitbit – leveraging consumers’ obsession with data

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In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.

Using Data to Monetize Mother Nature

Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that weather leaves up for grabs.

Everyone on the Internet is an Expert

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As I pen this likely masterpiece, I contemplate two things: (a) why in Heaven’s name was a blog post due on a Saturday night*, and (b) how well is humankind doing in its quest to semantically structure the world’s information? […]