Detroit In the Rear-view Mirror: How Uber will Commoditize Cars
Does Uber’s rise mean automakers’ demise?
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The 45th: How the Trump Campaign’s Digital Strategy Made History
Trump’s Innovative and Effective Digital Campaign
Quora: Crowdsourced Answers
“a place to get answers, to share what you know, to read, and to think” Quora is a website that allows users to anonymously post questions on a variety of topics and receive answers from anyone. The best answers are […]
Big Data Takes Flight at Delta Air Lines
Embracing data analytics has helped Delta propel itself to the top of the US airline industry.
Is There a Correlation Between Data Analysis and Hubris?
The fall of Ryan Kavanaugh and Relativity Media.
The NYC MTA: “Keeping Up” in the Age of Information
The MTA has historically been super sensitive about sharing data with third-party developers…Who reaps the benefits as they transition to open data?
Counsyl: Genetic Testing Meets Amazon
“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can […]
Target Using Predictive Analytics to Increase Value Capture
Target has identified 25 products, which when purchased together, predict the likelihood of a woman being pregnant and her associated due date.
Kaiser Permanente: showing us the power of data anaytics when your business strategy and data strategy are aligned
Healthcare delivery in the USA is undergoing a monumental shift. In no way can such a short blog begin to scratch the surface this topic. However, one change fundamentally changed technology adoption: the Health Information Technology for Economic and Clinical […]
Adore Me is setting out to disrupt the lingerie space with style…and data
Fast-fashion online lingerie retailer Adoreme, launched in 2011 by HBS alum Morgan Hermand-Waiche, aims to shake up the women’s lingerie space which is currently dominated in the United States by Victoria’s Secret. Using former Victoria Secret designers (e.g. Head […]