What’s in a name??
For companies trying to tap into the power of the crowd, naming contests can lead to embarrassment and PR disasters.
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Reddit: A bastion of free speech
“The front page of the internet” has to strike the balance between promoting free speech and running a for-profit platform that upholds certain moral standards
GasBuddy: from a friendly gas price whisperer to a data analytics giant
Have you ever felt the frustration of driving down the highway with a freshly filled gas tank only to find out that 2 miles down the road the next gas station had a lower price? Well, GasBuddy is here to help.
White House Petitions: “We the People” gone wrong
The White House petition platform has been largely ineffective in raising legitimate issues and generates significantly more attention for outlandish requests, such as the creation of a Death Star.
The Netflix Prize: Crowdsourcing to Improve DVD Recommendations
Netflix utilized crowdsourcing to develop innovative solution to improve its recommendation engine by 10%. The 3-year Netflix Prize attracted 44,014 submissions, and was ultimately won by a team that had combined algorithms after the second year of the contest, proving that you can crowdsource a crowdsource.
Crowdsourcing Construction
Crowdsourcing construction could result in better homes built faster and more affordably.
My Starbucks Idea: Crowdsourcing for Customer Satisfaction and Innovation
Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.
Minted: Using the Crowd to Define Good Design
Minted is re-imagining the online marketplace model by using crowdsourcing to curate its collection of designs
ArcBazar: A marketplace for crowdsourcing architecture and design
ArcBazar is an online crowdsourcing platform focused on design and architecture projects, enabling people to easily find designers for their projects and at the same time, doing so in a very affordable way. On the other side, compete and collaborate on different contest, enabling them to learn, participate in a community and make money!
Wikipedia, the Father of Crowdsourcing
Wikipedia can probably be said to be the father of internet crowdsourcing. Building on a non-for-profit business model, Wikipedia launched a free, web-based, multilingual and collaborative encyclopedia in 2001. Aiming to be “The sum of all human knowledge in one place” […]