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Vitality: A data-driven approach to better health

Posted on by EIO

If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. […]

Robo Advisors and the business of automated advice

Posted on by jklim

Roby advisory (“robos”), are low-cost automated investment platforms that utilizes mathematical algorithms to support investment decisions and create diversified financial portfolios. Analysts predict that by 2020 broadly defined robo advisory services are expected to manage between $2.2 to $3.7 trillion in assets. Can they replace a human Financial Advisor and become the main stream asset allocation solution?

Adobe: Automating Marketing Campaigns

Posted on by m_watson

Adobe is using analytics and artificial intelligence to recommend all elements of marketing campaigns: what content to use, what channels to use and how to time the campaign. Critically though, the AI is dependent on historical data to inform future marketing. While the analytics are incredibly helpful to manage existing products, it is still important that marketers play a key role in marketing new products and constantly testing new marketing channels that may not be in historical data.