Nielsen: Big Data or Bust
Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?
marketing
AMEX – Providing Data Driven Insights for Businesses
American Express took a new step forward in data analytics in November, 2017 when they launched American Express Advance, a state of the art, predictive analytics marketing platform for business clients.
Nielsen: What people watch, what people buy
Selling the understanding of what consumers watch, what they buy, and how those intersect
From a Presidential Campaign to a Data Analytics Start-Up – Civis Analytics
Effectively harnessing data analytics and machine learning allow campaigns and companies to improve the ROI of marketing costs and to gain deeper insight into consumer data to make better business decisions.
Broadway Enters the ‘Big Data’ Era
How Arts & Analytics is contributing to big data’s starring turn on Broadway
Legendary Pictures: Using Data to Make and Market Movies
Legendary Pictures uses data to better target audiences and to minimize the risk of new film projects.
Smarter Digital Marketing
How American Apparel is Using Value-Driven Data Analytics
Poshly: Helping beauty brands understand their consumers
Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes
Hollywood + data analytics = a better (and more profitable) Godzilla?
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.
Hudson’s Bay: Big Data for the Perfect Fit
This Canadian retailer has used data analytics to not only help customers find the perfect outfit, but also find an edge in the competitive retail landscape.