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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Fast Fashion

ASOS: Meeting Your Fashion Needs with Data

Posted on March 23, 2021 by Surabhi

ASOS is a British online fashion and cosmetic retailer. It reported a revenue of 3.3B GBP for the FY 2020 (19% growth over LY)[1]. The online retailer boasts of a highly data driven culture and attributes much of its growth […]

Renner: How a traditional fast fashion player can use Covid-19 as an opportunity to change

Posted on May 2, 2020 by RicardoN

Renner is a well-known brand in the Brazillian fast fashion market. In this short article, I propose 5 things the company could do to get ahead of its competitors during these hard times.

Fashion Nova, the rise of an Instagram based crowdsourcing and marketing model

Posted on September 24, 2019 by CM

Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.

Zara Leverages Data Analytics to Understand Consumer Tastes

Posted on November 21, 2015 by Noam

Zara is using data analytics to guide its design and manufacturing process, making it a leader in the fashion market.

Rent the Runway – Value creation through fractional ownership

Posted on October 4, 2015 by Bougainvillea

Exploration of whether RTR can continue to capture value amidst new competition.

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