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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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digital music

Sounds of the Crowd

Posted on March 19, 2017 by dk_22

How Soundcloud brought together the long tail of musicians and a global audience to create a vibrant online community.

Tradiio – Experimenting with Crowds in the Music Industry

Posted on March 19, 2017 by Stephanie Chan

This is the story of Tradiio, a music startup that launched as a crowdsourced virtual stock market for emerging artists and later pivoted to become a direct-to-fan crowdfunding platform.

SoundCloud Tunes Up the Music Ecosystem

Posted on February 26, 2017 by Chun Pan

This post explores how SoundCloud built a successful digital music platform.

Music Unlimited – Sony Lost This One As Well

Posted on February 2, 2017 by Erdem Yilmaz

Sony had all the hard components needed for a streaming service and it launched one 4 years before Apple but lack of understanding in user expectations cost them to turn the service down.

musical.ly strikes the right chord – to the tune of 40M MAU

Posted on February 2, 2017 by Libby

musica.ly was one of the hottest apps of 2015 and 2016 – and hasn't left the App Store Top 40 ever since. Are its 15-second videos a one-hit wonder, or are they here to stay?

Hype Machine: The Crowd-Sourced Music Blog

Posted on October 27, 2015 by CSS

Founded in 2005, Hype Machine sources music through a hand-picked catalogue of music blogs from around the world.

Spotify: An Ecosystem Powered by Network Effects

Posted on October 4, 2015 by CSS

Spotify's music streaming model leverages growing network effects to (hopefully) save the struggling music industry.

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