Nielsen: Big Data or Bust
Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?
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Avocado Oreos? – Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
Frito-Lay’s Do Us a Flavor Contest
Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?
Nielsen: Unique Opportunity with Big Challenges
Who is Nielsen? The Nielsen Company, founded in 1923, tracks and ultimately sells data on “what people watch, listen to, and buy”. For the “Buy” business, Nielsen has relationships with all major retailers in the United States (Walmart, Kroger, Safeway, […]