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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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augmented reality

One Size Does Not Fit All: Metail’s Virtual Fitting Room

Posted on April 28, 2017 by Carolin_Oldenbuettel

London-based virtual fitting room company Metail provides AR try-before-you-buy solutions and sets out to become the Google of sizing and shape

HoloAnatomy: AR bodies, ARselves.

Posted on April 27, 2017 by SonaliBloom

The mixed reality experience of HoloAnatomy enables users to study human anatomy with a high level of detail and interactivity that is revolutionary in the field of medical education.

Facebook VR Strategy – Platform Or Hardware?

Posted on April 27, 2017 by Seunghyun

  Facebook entered the early stage of virtual reality market in 2014 by acquiring Oculus VR at $2 billions. Thanks to the rise of 5G in late 2010’s to early 2020’s, VR will evolve beyond the gaming market. There will […]

Augmented Reality Is Here To Save Your Job!

Posted on April 26, 2017 by Bansi

Automation is here to take jobs…but can augmented reality do something about that?

Augmedix: Humanizing Healthcare Through Google Glass

Posted on April 26, 2017 by shsenior

Augmedix is using Google Glass and its own remote scribe service to humanize the doctor / patient relationship

Wayfair: Using AR and VR for Furniture Visualization

Posted on April 26, 2017 by Natalie

Wayfair Next is using AR and VR to accelerate the shift of home goods to e-commerce by exploring new forms of product visualization.

Visionary or cross-eyed? Why Google Glass never lived up to the hype

Posted on April 26, 2017 by dk_22

Glass was discontinued less than 3 years after its unveiling.
Lessons from an early AR debacle.

Lowe’s: VR, the Future of Retail

Posted on April 25, 2017 by Megan Trout

As brick and mortar retailers face increasing competition from online platforms, VR/AR provide a means to fight back and reengage consumers

Facebook mind reading: the ultimate VR/AR interface

Posted on April 23, 2017 by Meili

Mind reading is a powerful method of allowing users to control VR/AR environments. Facebook is getting in on this game. They have a head start on the tech but what’s the best way for them to capture this opportunity in the long run?

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