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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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The Sweat Spot Becomes The #SweatFest: a small LA dance studio reinvents itself on Instagram

Posted on April 29, 2020 by Jack Q Ma

The flamboyant LA hippie-ness is accidentally saving humanity from its own insanity. As a stoic New York type who loved hating on LA, I now believe.

Fashion Nova, the rise of an Instagram based crowdsourcing and marketing model

Posted on September 24, 2019 by CM

Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.

A better copycat: the disappearing stories battle between Instagram and Snapchat

Posted on March 5, 2019 by Hanif Wicaksono

The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.

Instagram: Social Media’s Big Winner

Posted on February 1, 2018 by Carlfuda

The ‘Gram’s rise to dominance.

Instagram is Winning (Mobile) Advertising

Posted on February 2, 2017 by Alex Sambvani

Instagram has become an effective channel for advertisers and is quickly emerging as the leading platform in mobile advertising.

Bark & Co.: Using the Celebrity Dog Crowd

Posted on October 30, 2015 by Damla

How 400 famous dogs became the sales team

Textbook Network Effects: How Instagram Achieved Instagrowth

Posted on October 4, 2015 by Austin

Instagram is the textbook example of how a business initially attracts users in the absence of network effects and quickly grows by leveraging those network effects.

Glossier – Disrupting the Old Man’s Beauty Industry

Posted on September 13, 2015 by Atima Lui

How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse

Not so Frozen in Time – National Geographic

Posted on September 13, 2015 by Caribou

National Geographic’s mission has allowed them to survive death-by-print, and to become king of Instagram.

Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars

Posted on September 13, 2015 by jeffzeller

How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.

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