The Sweat Spot Becomes The #SweatFest: a small LA dance studio reinvents itself on Instagram
The flamboyant LA hippie-ness is accidentally saving humanity from its own insanity. As a stoic New York type who loved hating on LA, I now believe.
Fashion Nova, the rise of an Instagram based crowdsourcing and marketing model
Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.
A better copycat: the disappearing stories battle between Instagram and Snapchat
The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
Instagram: Social Media’s Big Winner
The ‘Gram’s rise to dominance.
Instagram is Winning (Mobile) Advertising
Instagram has become an effective channel for advertisers and is quickly emerging as the leading platform in mobile advertising.
Bark & Co.: Using the Celebrity Dog Crowd
How 400 famous dogs became the sales team
Textbook Network Effects: How Instagram Achieved Instagrowth
Instagram is the textbook example of how a business initially attracts users in the absence of network effects and quickly grows by leveraging those network effects.
Glossier – Disrupting the Old Man’s Beauty Industry
How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse
Not so Frozen in Time – National Geographic
National Geographic’s mission has allowed them to survive death-by-print, and to become king of Instagram.
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.