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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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How Nike swooshed away from its competition

Posted on September 14, 2015 by HelloSof

When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]

Skin Deep Database: The Only Truth Behind Product Safety?

Posted on September 14, 2015 by Jess

The @US_FDA does not regulate the ingredients in our #beauty products, so the @EWG #skindeep #database protects us. #digitalhealthrevolution

The Guardian – how to be a winner in a declining industry

Posted on September 14, 2015 by KP

The Guardian has survived one of the biggest industry declines, to become a more relevant newspaper in a digital world. They have beaten their traditional newspaper rivals through the adoption of 'Open Journalism' and digital media – putting their readers at the heart of the company.

Polyvore: Consuming Traditional Fashion Retailers

Posted on September 14, 2015 by mtv0302

A post analyzing the impact of social commerce site, Polyvore, that has emerged as a digital winner by disrupting traditional e-commerce, the brick-and-mortar department store, and even major fashion publications.

Walmart: A Surprising Winner in Omnichannel Retail

Posted on September 13, 2015 by Sean L

As delineations between physical and digital storefronts fade, Walmart has recognized that the future lies in “omnichannel” retail — a world where retailers serve customers seamlessly through online, mobile, and in-store interactions.

Burberry: Leader in Retail Tech

Posted on September 13, 2015 by Anndrea Moore

Burberry leads luxury brands in use of technology

FT: Keeping up with the times?

Posted on September 13, 2015 by Starfish23

How FT has managed to remain relevant, even as the news becomes commoditized.

Instacart: Shopping for groceries has never been more fun

Posted on September 13, 2015 by Nazli O

Instacart is a clear winner among many other players who are trying to make same day delivery experience the most appealing to consumers. Google Express and Amazon Fresh, both part of tech giants with deep pockets, could not emerge as […]

Eseye: A Game Changer in the Digital World

Posted on September 13, 2015 by Damla

Eseye, an M2M technology and service provider, is changing the game in the digital world

Silvercar: Redefining the Airport Rental Car Experience

Posted on September 13, 2015 by ctm

Meet Silvercar, the Austin-based car rental company that is looking to shake up the $10 billion airport car rental market by leveraging technology to address the major customer complaints of traditional rental companies.

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