Instacart + Whole Foods Market = Digital #Winner

Instacart paired a digital solution with the existing supermarket model. They rely on speed and accuracy to deliver (no pun intended) on their customer promise. By rethinking the way we shop, Instacart has been able to disrupt the traditional shopping model. By decoupling the process of shopping and receiving groceries, Instacart (and WFM) has added opportunity to create value, while still capturing value.

Facebook’s bet on mobile

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In 2012 Facebook became a “mobile-first” platform. By betting on mobile, Facebook created value for its users and increased its ad value capture, positioning itself to compete against Google.