platforms

MindBody: the playbook for SaaS-enabled platforms

Posted on by Bruno Novarini

Many of you may think of MindBody as the platform you use to book fitness classes. It turns out that this platform play was only introduced almost a decade later by MindBody. Since its inception, MindBody understood the power of becoming the operating system for a small business and the loyalty that comes with it. Disintermediation? Well, for them it’s not that big of a deal, since the platform play is just another feature in its suite of tools for small businesses to thrive.

COVID-19 Boosting Mercadolibre’s Growth

Posted on by RLT

COVID-19 has drastically shifted consumption to online platforms. Just in the last few weeks, Mercadolibre registered 1.7 million new customers. Overall, the number of deliveries also reached a record high, averaging more than 1.1 million orders per day.

Amazon Handmade: Not All Networks Can Be Stitched Together

Posted on by DF

In late 2015, experts declared Etsy dead as Amazon launched Handmade, it’s peer-to-peer marketplace for handmade products. And yet with all the factors in place to favor explosive growth, Handmade’s performance has been underwhelming at best. Where did Amazon miss the target?