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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Innovation

OLX: the unicorn the Tech World hoped for… or just another fantasy?

Posted on April 26, 2018 by Jean Grey

OLX, the world’s leading classifieds platform, missed the opportunity to go through the right Digital Transformation in a timely manner… Will they still be able to succeed?

Innocentive: Outsourcing Innovation to a Network of Solvers

Posted on March 20, 2017 by Lacy

Innocentive helps clients bring complex business challenges to its network of 375,000 experts.

Innocentive : Incentivizing Innovation

Posted on March 19, 2017 by Charu Manglani

Innocentive pioneered the concept of crowdsourcing for R&D especially in the Pharma Industry which is highly dependent on innovating novel ideas. It lent challenge a new meaning through sourcing ideas from a wider auudience.

Nordstrom Innovation Lab: Rethinking How You Shop

Posted on November 22, 2015 by CC24

Nordstrom’s Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.

Crowdsource Employee Ideas with Kindling

Posted on October 31, 2015 by Madrid

Kindling is designed to engage the members of the organization in idea generation and increased collaboration.

Quirky to a Fault

Posted on October 30, 2015 by Clay W

Quirky was the crowdsourcing innovation platform of the future, until it wasn't

Getting your grande latte without the grande lines

Posted on September 13, 2015 by SC

Mobile ordering and payment app brews success for Starbucks.

Is it too late for Microsoft?

Posted on September 13, 2015 by Sabina

Microsoft shifted from a company that creates new markets and leads innovation to a company that defends its position in existing markets.

The New York Times: Outwitted in the Digital Age?

Posted on September 13, 2015 by Merritt

The New York Times struggles to maintain its market leadership position against innovative upstarts in the digital media industry.

5 Reasons Buzzfeed is a Digital Winner. Plus, an AMAZING cat video.

Posted on September 13, 2015 by HM

From 'listicles' and cat videos, Buzzfeed is now moving into coverage of conflict, disaster and global politics. Is 'social' the future of news?

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