Waze: “Help[ing] people create local driving communities that work together to improve the quality of everyone’s daily driving”

The mission statement of Waze, founded in Israel in 2009, is to “help people create local driving communities that work together to improve the quality of everyone's daily driving”. By updating maps in real time with crowdsourced information from drivers, Waze provides its users with “the best route, every day, with real-time help from other drivers”.

Nest: Falling Into The Chasm

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Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?