Unilever partners with HelloAva to change the face of the beauty industry
HelloAva is the AI-powered technology that Unilever has tapped to drive digital purchase of its beauty products.
Beauty
Natura: Will AI Enable the Company to Go Global?
Natura, a multinational Brazilian company known by taking the lead in sustainability and innovation is using AI to expand its direct sales strategy globally.
Sephora – Blurring the line between Digital and Physical
The beauty pioneer that reinvented itself and the industry through technology
Sephora: Staying Ahead of the Amazon Threat
Sephora should consider monetizing its personalization features, powered by consumer data on beauty preferences, to maintain its competitive edge.
Glossier’s Lip Gloss Empire
Emily Weiss can be considered the queen of crowds as far as the beauty market is concerned, as Glossier’s business model depends entirely on an army of loyal fans for all of its core processes, from product development, to marketing, […]
Volition: Democratizing Beauty
“Imagined by you. Powered by all.”
Birchbox: the beauty of data
Birchbox’s core value proposition hinged on leveraging data to delight consumers and beauty brands, but as the market for subscription boxes cools, can Birchbox hold onto its competitive edge?
Julep: Going After Big Beauty With Crowdsourced Products
Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
Glamsquad: Making Over the Beauty Services Industry
Can Glamsquad build a platform of scale in on-demand beauty?
Sephora: Staying Relevant in Brick and Mortar
An inside look at how Sephora uses technology in its stores to stay relevant in rapidly evolving times.