virtual reality

Vertebrae – The Advertising Platform for VR

Posted on by YuvalG

Consumers don’t like to pay. But they don’t like banners either. Vetebrae allows developers to monetize their content by seamlessly integrating Vertebrae's pioneering Virtual Reality ad units and analytics into interactive VR experiences and 360° videos.

Facebook’s bet on mobile

Posted on by Yannis

In 2012 Facebook became a “mobile-first” platform. By betting on mobile, Facebook created value for its users and increased its ad value capture, positioning itself to compete against Google.