Brewing with a dash of Data and Analytics – Starbucks
Starbucks rides on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales
coffee
Starbucks: Brewing up a data storm!
Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
My Starbucks Idea: Crowdsourcing for Customer Satisfaction and Innovation
Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.
Getting your grande latte without the grande lines
Mobile ordering and payment app brews success for Starbucks.
Connectivity and Coffee
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app