The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or even YouTube content creators who require YouTube to sell ads on their behalf and sometimes don't see a direct correlation between views and revenues, Twitch streamers are able to form a direct relationship with their viewers and to easily monetize their popularity.
YouTube (YT) is the largest search engine in the world, second only to Google itself. With over 1 billion hours of content watched each day and over 300 hours of new content uploaded each minute, YouTube sits in the middle […]
The fall of Blockbuster remains a classic example of digital disruption. Formerly a dominant player in the rental market, Blockbuster filed for bankruptcy in 2010. The trends the led to the big B's demise are also challenging the media ecosystem today. Will we see more blockbuster failures? Will incumbents be able to adapt?
YouTube has revolutionized the way we create, consume and share content. This platform has broken the barriers of entry into the media world and allowed us all to express ourselves like never before.
YouTube is the current king of digital video. However, as we’ve learned in DIG and in BSSE, no single strategy is successful forever and disruptors often get disrupted themselves as industry landscapes change. How can YouTube remain dominant as giant platforms with valuable user data like Facebook and Amazon enter the video space?
How a two-sided marketplace connecting creators and brands democratized sponsored content and got acquired by Google
To start off, you may be wondering: what exactly is AwesomenessTV and why haven’t I heard of it? For starters, AwesomenessTV began in 2012 as a multichannel network on YouTube specifically targeting the teenager and pre-teen demographic (so, not us!). […]
YouTube: where the winners become international superstars and the losers still get to laugh at a drugged up kid on his way home from the dentist.
As the content / television industry rapidly evolves with the emergence of new internet streaming technologies, Google and its Chromecast are here to win our hearts (and help us cut the cord with traditional cable and satellite packages).