182-year-old P&G enters Big Data with Start-Up Pampers and Smart Diapers

P&G creates Start-Up Pampers and takes to the 2020 Consumer Electronics Show with the Lumi care connected system. A bundle of smart diapers, baby monitors, and a consumer facing app aims to combine parental insight with real time activity tracking to help first time parents ascend the steep learning curve that comes with caring for a new born baby and feeling confident while doing so.