Whoop: Operationalizing Fitness Data to Help Athletes
Whoop is a fantastic subscription based fitness monitor that gathers and analyzes over 1,000 more data than its competitors and delivers personalized insights to its fanatical customers.
big data
How Instagram Keeps Users Scrolling For More
Instagram is using data analytics to keep us scrolling – but at what cost?
Spotify’s winning data strategy may be hampered by operational challenges
Spotify is leveraging loads of data to enhance the music listening experience
182-year-old P&G enters Big Data with Start-Up Pampers and Smart Diapers
P&G creates Start-Up Pampers and takes to the 2020 Consumer Electronics Show with the Lumi care connected system. A bundle of smart diapers, baby monitors, and a consumer facing app aims to combine parental insight with real time activity tracking to help first time parents ascend the steep learning curve that comes with caring for a new born baby and feeling confident while doing so.
Criteo: how much personalized retargeting is too much?
Criteo uses AI and Big Data to increase the scope of online advertising by created unique ads for … each individual customer.
Stitch Fix: Your Personal Shopper
Data analytics is at the backbone of Stitch Fix’s business model – a personalised online shopper for men and women. The company has experienced tremendous growth over the last few years.
Palmaz Vineyards: Can big data analytics disrupt the centuries-old wine industry?
Palmaz Vineyards is pursuing a modern digital strategy in an ancient analog industry. Will their data-driven approach to winemaking bear fruit?
Rare Carat: The Kayak of Diamonds
“Diamonds are hard, but buying them shouldn’t be."
Hello Barbie – AI Making Children’s Dreams Come True
Since there have been toys, every kid has fantasized about having conversations with their beloved doll or stuffed animal. The partnership between Barbie's parent company and an artificial intelligence company has made that dream come true.
Macy’s: reinventing customer experience through data analytics
Traditional retailers have been significantly impacted by the increasing penetration of e-commerce. Macy’s has focused on developing its data analytics capabilities to survive the fourth industrial revolution.