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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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analytics

Gmail: ensuring a spam-free inbox with Machine Learning

Posted on November 21, 2015 by Asaf Lifshitz

Gmail tirelessly improves its spam filters to identify exactly which messages shouldn’t make it to your inbox

SumAll: summing data across platforms

Posted on November 20, 2015 by Jennifer B.

A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.

Next Big Sound – BandPage on Steroids?!

Posted on November 20, 2015 by Mike Maley

“I stream, you stream, we all stream some Trap Queen.”
Next Big Sound brings analytics to artists and brands using streaming music and social media data.

SmartMat – quantifying the unquantifiable

Posted on November 20, 2015 by Pinky and the Brain

SmartMat allows the analytically-minded yogi to quantify yoga poses in the hopes of deepening his or her practice over time.

CVS Health’s ExtraCare Program: Four Feet of Data Analytics

Posted on November 19, 2015 by Dani Johnson

Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health

IBM Marketing Gets Tennis Moneyball Rolling

Posted on November 15, 2015 by vlad.hanzlik

IBM is pioneering advanced data analytics in tennis to show off its innovation and analytics prowess.

Transforming your behavior into digital information

Posted on September 13, 2015 by Angela Zhang

COGITO – transforming behavior into digital information

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