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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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analytics

Square: A Winning Playbook for Data & Analytics Monetization

Posted on April 5, 2017 by Alex Sambvani

Square has brought millions of transactions online by providing an easy way for SMBs to accept credit cards instead of cash. Subsequently, the company has designed a business model that leverages this powerful data in an elegant way.

Starbucks — Grinding Data

Posted on April 5, 2017 by Ali

Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.

Big Data for Music Festivals

Posted on April 5, 2017 by opheliac

Using insights gathered from data to improve the design, planning and sustainability efforts of future festivals

ZARA: Achieving the “Fast” in Fast Fashion through Analytics

Posted on April 5, 2017 by Ravneet Uberoi

How does fast fashion make any business sense? Zara uses intensive data and analytics to manage a tight supply chain and give customers exactly what they want.

Legendary Applied Analytics: Making Movies the ‘Moneyball’ Way

Posted on April 5, 2017 by Yao

How big data and analytics can change the traditional movie industry, and how far it can go?

OpenDoor: applying big data to home selling

Posted on April 4, 2017 by Meili

Using the power of data analytics, OpenDoor will offer you a price for your house in under 24 hours

Clear Labs: Unwrapping Food Products Through Data and Genomics

Posted on April 4, 2017 by Julia

The “Google of food” meets DNA testing: through data collection, analytics, and genomics, Clear Labs is trying to create more visibility into our food’s makeup.

Palantir: The Seeing Stone of Security and Defense Analytics

Posted on April 2, 2017 by James Baird

Sifting through government data is no easy task.

People analytics at Google: using data to make Google a great place to work

Posted on April 2, 2017 by So Many Cranberries

Google applies its data and analytical rigor to a new domain: workforce management.

Wayfair.com, a platform for furniture shopping

Posted on February 26, 2017 by Yi Xie

How does an platform eCommerce company compete in the age of Amazon? Offer more to the supply side.

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