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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Business Concept

TripAdvisor: It’s not about the destination – it’s about disrupting the travel guide industry on the journey.

Posted on February 2, 2017 by SonaliBloom

How did TripAdvisor disrupt the travel planning industry – and win the dominant position in the market? The deep interconnection between value creation and value capture inherent in the business model makes TripAdvisor a hard one to beat.

Could the Rise of Digital Media Spell Doom for the NFL?

Posted on February 2, 2017 by Ali

Streaming video on-demand services may be claiming a new victim, and a massive one at that: the multi-billion-dollar National Football League.

2016 AD: Drones with Wheels Spotted Delivering Groceries & Parcels on Sidewalk

Posted on February 2, 2017 by boris

Automation, innovation & last-mile delivery: your parcels delivered by ground robot

Quicken Loans – Rocketing Forward the Digital Mortgage

Posted on February 2, 2017 by Dan Sawyer

Quicken Loans is transforming the mortgage process through digitization and automation

One Medical Group: The Potential Uber of Healthcare

Posted on February 2, 2017 by Brandon K

As the on-demand economy begins to disrupt healthcare, One Medical Group is best positioned to lead the booming market of on-demand primary care

Increasing efficiency and effectiveness of marketing spend in Insurance

Posted on November 22, 2015 by KP

Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.

Freebird (+ data) Gives You Wings!

Posted on November 22, 2015 by Salem

Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.

Hollywood + data analytics = a better (and more profitable) Godzilla?

Posted on November 22, 2015 by guillermop

Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.

Automation at The Associated Press: Could a robot have written this blog post?

Posted on November 22, 2015 by moniguzman

The AP is using algorithms to automatically generate news stories from structured data. But can it keep up with where data goes next?

GM and Seeing Minds: Creating Value by Saving Lives

Posted on November 21, 2015 by Grace

GM and Seeing Minds: Creating Value by Saving Lives

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