Thumbtack: Silicon Valley’s latest “unicorn”
Thumbtack is using an innovative business model to capture value in the ~$800B local services market
Advertising
IMG’s three pronged network effect strategy
IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.
Pinterest: Don’t Forget to Pin it on the Winner’s Board
Pinterest’s journey in the digital age is just beginning, and by creating significant value for both general users (i.e., consumers) and businesses, it’s certainly positioning itself for long-term success.
Digital Matchmakers Win!
Tinder, OKCupid, and Match.com create aggregate value for their owner, IAC Holdings.
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.
Facebook’s bet on mobile
In 2012 Facebook became a “mobile-first” platform. By betting on mobile, Facebook created value for its users and increased its ad value capture, positioning itself to compete against Google.
Outfront Media: Billboard of the Future
Outfront Media is keeping out-of-home advertising relevant in the online world
Go Craig Go – Craigslist is a winner
Craigslist became a winner and created a loser at the same time
Letterman prompted into retirement by digital changes
David Letterman's retirement was prompted not just by his years of service, but a digital shift in dynamics for Late Night TV
Analyzing facial expressions to increase emotional resonance of video ads
Affectiva is winning by using digital technology to create and capture value in the market research industry.