AlonKremer

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Caesars Palace “Winner Winner Chicken Dinner”
AlonKremer
Last modified on November 22, 2015 at 11:46 pm
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
50% + 1 Rule
AlonKremer
Posted on October 31, 2015 at 11:37 pm
Successful professional sports team are no longer solely owned by one wealthy individual. The 50%+1 rule is the perfect fan-owned team model that creates both high revenue and fan engagement.
IMG’s three pronged network effect strategy
AlonKremer
Posted on October 4, 2015 at 11:33 pm
IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.
You say you want a REVOLUTION
AlonKremer
Last modified on September 13, 2015 at 4:58 pm
The New England Revolution integrates technology to win on and off the field.

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On November 23, 2015, AlonKremer commented on Caesars Palace “Winner Winner Chicken Dinner” :

It used to be 70% of profits before 2008. Is gambling legal in Norway?

On November 23, 2015, AlonKremer commented on A/B Testing for All! :

Sounds like a great tool for companies which are not tech oriented. A lot of managers have good analytical ideas but encounter the barrier of actually executing them. I guess that what Optimizely do is not very hard and in case of competition, a first mover advantage would make a big difference, because right now it seems like business owners are not quite aware to this service.

On November 23, 2015, AlonKremer commented on Catapult Sports: Preventing Sports Injuries Before They Happen :

Sports is an industry which is one step behind other industries that have adapted data analytics decades ago. In addition to that, sports is an industry with much more popularity and money which brings me to the conclusion that we are about to see a substantial improvement in using data in sports.

On November 23, 2015, AlonKremer commented on Fitbit – leveraging consumers’ obsession with data :

It seems like the barriers for entry are very low, which makes me surprised to see how strong Fitbit’s brand is and learn about their huge market share.
People have always liked to see data and numbers about things that are important to them (e.g. their health) and I can see how it would also play as a social trend where you can “compete” against your friends.

On November 1, 2015, AlonKremer commented on Domino’s Pizza Mogul – Crowdsourcing Pizzas via Social Media :

An intelligent and simple idea to build the clients identity with the company. I agree with the final conclusion that crowd campaigns could be used for cheap to create a new marketing campaign. Any type of contest game that involves prizes or even a noble goal will attract customers attention and make them more engaged.

On November 1, 2015, AlonKremer commented on A/Z Testing: Crowdsourcing the ad creation process :

This is a very nice model. A few thoughts on that:
I assume that the same way you would like to have customer data coming from the ads, in order to make the ads better you also need prior data. For example, how well your previous ad campaign did. A type of data I’m not sure the company would like to share with the ads generators.
I totally agree that there is a big risk allowing someone that could be working for your competitor having access to your new product ad. There’s a risk letting him/her access to make a bad ad that will hurt your business.
I would also think about the IP rights issue. How to certify the company doesn’t uses an ad generator idea, slightly change it, and avoid paying the ad generator.

On November 1, 2015, AlonKremer commented on Wisdom of Crowds for Rare Diseases: CrowdMed :

Since there is a lot at stake (client’s health), I think CrowdMed faces a big entry obstacle and there is a real challenge in making people trying out their service. Additionally, this is not a recurrent service so there aren’t repeated customers.
They should think how to solve these issues in order to be successful. For example Uber are giving you a first free ride, and after trying it out you will likely be using their service again.

On October 5, 2015, AlonKremer commented on World of WarCraft: The most successful game ever? :

Never played WoW, but got the chance to play other MMORPG like Diablo, and it is indeed very addicting, especially when your friends are there.
I wonder if they can lever the huge user base they have and transform WoW into a platform with indirect network effect with other content creators to enhance the user experience in return for profits. similar to app developers on facebook.

On October 5, 2015, AlonKremer commented on LOVE YOUR DOG, LIVE YOUR LIFE: ROVER.COM OFFERS PET PARENTS A PEACE OF MIND :

In a type of business being so dependent on network effect and where you have two similar competitors, I wonder if the only way for a business to survive is to eventually acquire its competitor. Otherwise, both businesses will reach a point where their churn rate is bigger than their new customers and would either go to a price war, or merge.

On October 5, 2015, AlonKremer commented on SpotHero: Making city parking work better for you :

Very interesting post. As you said, parking industry has been waiting at least 25 years to be disrupted, and I actually believe an Uber-type parking app would complement SpotHero, by allowing people to offer their private parking spot for users. In addition to that, electronic parking meters would notify the app if the parking spot is available or not.

On September 13, 2015, AlonKremer commented on DraftKings – How a fantasy is changing the sports industry :

Fascinating post!
Sports is the last entertainment content that has to be consumed live (as oppose to all the other things you can watch on Netflix). Thus sports attracts big money from advertisers and gamblers. I wonder if it will have a positive affect on the games that we all love. On one hand it could bring in more money (as we already witness huge TV right contracts). On the other hand it could also lead eventually to selling out game and ruining the sport that we all love.

On September 13, 2015, AlonKremer commented on Get a Slice of This: Domino’s Dominates Pizza through Digital :

No doubt, Domino’s Pizza was able to capture un-loyal pizza eater like myself using their user friendly app and website.
This technology upgrade they have done is clearly helping them to up-sell and cross-sell by offering various promotions to their clients.

On September 13, 2015, AlonKremer commented on The Boston Red Sox: A Game Changer? :

Great post. Do you know what’s the change in revenue from food & beverages (F&B)and memorabilia ever since the Red Sox started using this technology?
I went to a game a few weeks ago but unfortunately have not seen any advertisement about the existens of this app so it seems like its hard for them to get a lot of traction. Additionally, they were still using a lot of runners who sold F&B manually. So maybe this idea doesn’t really work.