Interested to learn how Generative AI is revolutionizing creativity, productivity, and business strategy? Generative AI Fundamentals explores essential techniques in prompt engineering, AI-driven innovation, and strategic decision-making. Learn how AI can automate complex tasks, enhance collaboration, and accelerate business growth. This course provides hands-on experience and expert insights to help you bridge the gap between cutting-edge AI capabilities and real-world applications.
Join the Future Proof with AI launch to unlock full access to all of our digital learning modules during our pilot phase, ending on September 12, 2025. When you register, you’ll get access to current and upcoming learning experiences, and you’ll be eligible to earn all completion badges for the limited-time price of $149. Sign up now!
Module Overview
Optimizing for Generative AI Outcomes
Dive into the world of Generative AI with insights from Harvard’s Professor Karim Lakhani and technology entrepreneur and author, Azeem Azhar. Explore the transformative potential of AI, from creating original content to automating complex business processes. Learn the art of prompt engineering to harness AI’s full capabilities, and discover advanced techniques like using prompt generators and libraries and making custom GPTs. Whether you’re a novice or an executive, this pathway offers hands-on experience and strategic guidance to make AI work for you.
Units
- An Overview of Generative AI
- Introduction to Prompt Engineering
- Fundamentals of a Good Prompt
- More Advanced Prompting
Innovating with Generative AI
Generative AI is revolutionizing the business landscape, but cutting through the hype to find real value is crucial. Backed by rigorous research from Digital Data Design Institute at Harvard, leaders can gain insights into how generative AI enhances productivity, creativity, and empathy. Discover how AI can automate creative processes, generate innovative ideas, and improve team dynamics, all while navigating the complexities of AI-human collaboration. Embrace the future of AI thoughtfully to unlock its full potential for your organization.
Units
- The Value of Generative AI
- Productivity
- Empathy
- Creativity
Building a Business with Generative AI
Join Harvard Business School Professor Karim Lakhani to uncover the world of generative AI and its role in launching new businesses. Learn how to harness AI for every step of launching a new business, from product ideation and market research to packaging design and marketing strategies. Master the art of prompt engineering to optimize AI responses, automate customer research, and create synthetic personas. Explore frameworks like the business model canvas to develop robust business models and monetization strategies, all while leveraging AI tools like ChatGPT and DALL-E to bring your innovative ideas to life.
Units
- Introduction
- Conducting Research with GenAI
- Generating Inspired Ideas with GenAI
- Improving Business Performance with GenAI
- Improving Strategic Decision Making with GenAI
Join the Future Proof with AI launch to unlock full access to all of our digital learning modules during our pilot phase, ending on September 12, 2025. When you register, you’ll get access to current and upcoming learning experiences, and you’ll be eligible to earn all completion badges for the limited-time price of $149. Sign up now!
ADD ONS
After completing your first full module, explore additional available add-on modules, and stay-up-to-date on new offerings as they become available throughout the pilot-phase period.
Corporate Functions
Add-On
Round out your skillset with our corporate function add-ons. These additional programs are available for a discounted rate following user completion of one full module, such as Generative AI Fundamentals, or any of the Gen AI + Corporate Function modules.
Agentic AI Fundamentals Add-On
This module equips business leaders with the knowledge to understand, evaluate, and implement Agentic AI—AI systems capable of autonomous decision-making, execution, and learning. Through case studies, hands-on exercises, and research insights, participants will gain a practical framework for integrating AI agents into their business strategies.