A New Era for A/B Testing Accuracy
In an era of data-driven business decision-making, the ability to design experiments that produce reliable, actionable results is essential. In their research, “Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference”, first published in 2022 and updated in 2024, Michael Lindon, research scientist at Netflix; Dae Woong Ham, Assistant Professor at University of Michigan’s Ross […]