tflint
From product to platform: John Deere revolutionizes farming
This post was originally published on the Digital Initiative’s classroom blogging platform. See how a 179-year-old company has created the go-to platform for the agricultural industry, allowing John Deere to compete against both other farm equipment manufacturers as well as new Ag Tech entrants. John Deere is the number one farm equipment manufacturer in the […]
Get a job, product: finding the job-to-be-done in consumer tech
In spring 2015, Matt Tucker, the Digital Initiative platform manager, interviewed Laura Day, a research fellow in Professor Clay Christensen’s Forum for Growth and Innovation at HBS from June 2014 to October 2015. Tucker: What was your motivation in going to CES?
How mobile fundamentally changes marketing
Rethink everything, or risk repeating the mistake of the transition from radio to TV “How many of you remember any mobile ad that you’ve seen in the last month?” When Harvard Business School Professor Sunil Gupta asked this question at the Digital Initiative Summit in March 2015, not one hand went up. “We’ve basically taken the […]
The biggest challenge to the future of crowdsourcing in business
“With the advent of the Internet, the idea that the organization needs to monopolize people, ideas, and assets has been turned upside down.” Professor Karim Lakhani from Harvard Business School started studying the world of crowdsourcing years ago, when he wanted to determine what motivated people to contribute to open source software projects. Since then, he […]