tflint
GoPro: falling short in capturing value from crowds
This post was originally published on the Digital Initiative’s classroom blogging platform. GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line. In November 2016, GoPro cut 15 […]
Ben & Jerry’s taste for crowdsourcing
This post was originally published on the Digital Initiative’s classroom blogging platform. How does crowdsourcing help create your favorite ice-cream flavor? Ice-cream fans: love the classic Cherry Garcia flavor of Ben & Jerry’s? Do you know it was developed out of a crowdsourcing campaign of the U.S. ice-cream maker? Ben & Jerry’s is probably best […]
