In the shifting digital landscape, it can be all too easy to cry wolf. The decline of big box stores in particular has left retailers anxiously worrying about the future of the industry. But the retail apocalypse isn’t all that it may seem, and as with all things in the digital economy, the story isn’t so much about death as it is about disruption. And as it turns out, the future of (at least some) retail is looking just fine.
As the digital landscape evolves, shoppers are becoming more accustomed to having what they want, when they want it. In an age when information is ubiquitous and consumers are in “shopping mode” all the time, an over-emphasis on the holiday season no longer makes sense for either customer or retailer. Perhaps it’s time for a new model.
Assortment rotation – swapping out products that are displayed by a store – is a popular business strategy for brick-and-mortar and online stores alike. But when and how should stores release a few products at a time versus revealing an entire product line? This research from Assistant Professor Kris Johnson Ferreira and Visiting Scholar Joel Goh is helping retailers fine tune that answer.
