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The Digital Doctor: Health Care in an Age of AI and Big Data
How Consumer Brands Can Connect with Customers in a Changing Retail Landscape
What are some of the ways that pioneering companies are redefining the relationship with their customers in the digital age? By keeping in mind the importance of such strategies as using the right digital channels, adding value to your customers, and staying flexible to the emergence of new technologies. This article from HBR provides salient insights into how retailers can develop a similarly effective digital strategy as they navigate a rapidly changing industry.
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
HBS Assistant Professor Kris Johnson Ferreira partnered with Rue La La to help the online flash sale company improve their pricing structure. So what exactly can machine learning and data analytics do for a fashion retailer? Just take a look at the bottom line to see the answer.