What does it take to capture the devotion of a fickle fan base in a fiercely competitive industry? How can you capitalize on the viral popularity of a game within the ‘freemium’ model? How should a company strategically scale following one massive blockbuster hit? Professor Jeffrey Rayport looks to Candy Crush for the answers to these questions in this Cold Call podcast.
When then relative HBS newcomer Professor Bill Sahlman introduced the idea of an Entrepreneurial Finance course, he received little to no encouragement. Fast forward 30 years, and not only was Sahlman’s course hugely successful and popular among the students, but he succeeded in developing an entirely new framework to think about finance in entrepreneurial ventures that still rings true today.
The Internet is anything but boring; as a place it has become edgy, often rude, and infinitely fascinating. Businesses who aim to succeed in the digital economy need to understand this. Here, Professor John Deighton offers a primer on how to play — or else be played — in the Internet era.
