esarley
On Target: rethinking the retail website
This article originally appeared in Working Knowledge. In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth by double-digits each year for more than a decade.
Evolving digital Baker
What’s the best description of an academic library? The iconic heart of the campus? A quiet, contemplation study space? A buzzing collaboration hive? A vibrant faculty water cooler? Literally miles of unique and rare materials? A virtual gateway to the world of information? A complex organizational knowledge hub? All of the above? Although its shape […]
The fan of the future requires venues to be “smart”
The sport industry is at a critical juncture. Over-the-top media platforms allow fans to stream sports content anywhere they go, making one’s couch a more enticing way to watch than the metal seats and long lines. For years, industry executives touted sport as the last holy grail for live entertainment, using this argument to prop […]
