Business of Blockchain 2019
MIT Technology Review in collaboration with MIT Media Lab Digital Currency Initiative invite you to a one-day conference examining the technology, ethics, and impact of blockchains.
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How blockchain can help marketers build better relationships with their customers
This article originally appeared in the Harvard Business Review. We’ve included an excerpt here. Blockchain has important implications for marketing and advertising. But according to The CMO Survey, only 8% of firms rate the use of blockchain in marketing as moderately or very important. Blockchain technology is not well understood and subject to a lot of […]
Blockchain revolution without the blockchain
“It’s really important to look at blockchain technologies separately because they all bring different benefits…and they can be implemented separately.” In this talk, presented at our 2018 Digital Transformation Summit, Hanna Halaburda from the Bank of Canada untangles three elements commonly grouped together under the umbrella term, blockchain technologies: encryption/cryptography, “smart contracts,” and distributed ledgers. Hanna […]
Is your company ready to buy into the “blockchain” buzz?
“We need to adopt blockchain technology. It’s going to solve all of our problems!” How many times over the past two years have you heard a colleague say this when exploring options for solving some core business problem? Blockchain, mostly due to the hype surrounding Bitcoin, has become the “go to business strategy.” Fueling the […]
