Wondering how Generative AI is transforming daily workflows, boosting innovation, and facilitating financial decision-making? In GENAI + Finance, you’ll learn the basics of engaging an LLM, with broadly applicable and actionable techniques to create content, automate tasks, and revolutionize workflows. Then, the program will take a deep-dive to discover how AI can enhance financial analysis and market insights.
Module Overview
Optimizing for Generative AI Outcomes
Dive into the world of Generative AI with insights from Harvard’s Professor Karim Lakhani and technology entrepreneur and author, Azeem Azhar. Explore the transformative potential of AI, from creating original content to automating complex business processes. Learn the art of prompt engineering to harness AI’s full capabilities, and discover advanced techniques like using prompt generators and libraries and making custom GPTs. Whether you’re a novice or an executive, this pathway offers hands-on experience and strategic guidance to make AI work for you.
Units
- An Overview of Generative AI
- Introduction to Prompt Engineering
- Fundamentals of a Good Prompt
- More Advanced Prompting
Innovating with Generative AI
Generative AI is revolutionizing the business landscape, but cutting through the hype to find real value is crucial. Backed by rigorous research from Digital Data Design Institute at Harvard, leaders can gain insights into how generative AI enhances productivity, creativity, and empathy. Discover how AI can automate creative processes, generate innovative ideas, and improve team dynamics, all while navigating the complexities of AI-human collaboration. Embrace the future of AI thoughtfully to unlock its full potential for your organization.
Units
- The Value of Generative AI
- Productivity
- Empathy
- Creativity
Building a Business with Generative AI
Join Harvard Business School Professor Karim Lakhani to uncover the world of generative AI and its role in launching new businesses. Learn how to harness AI for every step of launching a new business, from product ideation and market research to packaging design and marketing strategies. Master the art of prompt engineering to optimize AI responses, automate customer research, and create synthetic personas. Explore frameworks like the business model canvas to develop robust business models and monetization strategies, all while leveraging AI tools like ChatGPT and DALL-E to bring your innovative ideas to life.
Units
- Introduction
- Conducting Research with GenAI
- Generating Inspired Ideas with GenAI
- Improving Business Performance with GenAI
- Improving Strategic Decision Making with GenAI
Actionable AI in Finance
Unlock the transformative power of AI with Actionable AI in Finance. This pathway delves into the groundbreaking changes taking place in the financial industry as AI emerges as a crucial tool for decision-making. From automating financial analysis to forecasting market trends, AI empowers professionals to process vast datasets, identify market patterns, and catalyze innovation in finance. Throughout the pathway, we’ll examine techniques, such as prompting frameworks and chain-of-thought prompting, while emphasizing the integration of AI-driven insights with traditional financial methodologies to improve analysis and decision-making.
Units
- The Role of Generative AI in Finance
- Research Insights
- Practical Applications of AI in Financial Analysis
- Advanced/Optional Techniques
The Actionable AI in Finance pathway is available as an add-on, once you’ve completed an entire module. Click ‘Register’ to access the entire module or to add-on Finance.
ADD ONS
You will have the option to sign up for an add-on after completing your first module.
Strategy Add-On
Free through the end of June 2025
Looking to take your Generative AI knowledge to the next level in strategic decision-making? Our Strategy Add-on is the perfect continuation of your foundational training, you’ll learn to design AI-driven experiments, create generative AI mentors tailored to business challenges, and leverage AI insights to transform strategic outcomes
Marketing Add-On
Free through the end of June 2025
Interested in extending your Generative AI learnings into the world of marketing innovation? Bolster your AI toolkit with our Marketing Add-on and discover how to use advanced prompting frameworks and LLMs to analyze customer behavior, generate synthetic profiles, and optimize strategies with AI-powered insights.