Consumer Reports: Would you Take a Chance on the Safety of Your Child’s Helmet to Save a Buck? Today’s Digital-centric Consumer Is.

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Would you pay $6.95 / month or $35 / year to know that the products you’re buying are safe? To know that your child’s helmet will function properly upon impact? To know that your baby cannot use his or her pinky to release the stroller buckle? Consumer Reports has been providing this important information since 1936, yet buyers today prefer to rely on online reviews submitted by often unchecked sources.

Bea-con and Carry On

Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.