YouTube Effect: A Whole New Supply Chain – Will TV Thrive or Die?
Television ratings are falling  and 95% of new television show concepts fail , but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience , improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!