Television ratings are falling  and 95% of new television show concepts fail , but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience , improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!
The launch of Google Preferred was game-changing, shifting Billions from TV to Digital.
After ten years and over one billion active users, YouTube’s ad model is still unprofitable.