As ski season shortens due to warming temperatures, ski resort companies will need to develop all-season revenue streams.
Vail has expanded geographically and promoted summer activities to contend with lower snowfall. But is diversification enough long term?
Climate change and rising global surface temperatures are threatening the entire ski and snowboard industry. Just how much of a risk is climate change to Vail Resorts Inc. and what can they do about it?
Blackcomb Whistler illustrates what adaptation strategies ski area operators can employ to react to recent climate change developments
How Vail Resorts Plans to Weather the Storm of Climate Change through Diversification and Expansion
The planet is getting warmer and ski resorts are not exempt. How can Vail Resorts, Inc. protect a business that relies on cold weather?
Vail Resorts (“Vail”) is one of the largest mountain resort companies in the world. In the locations where Vail operates, snow is currency and climate change is expected to contribute to warmer winters, reduced snowfall, and shorter snow seasons . Given the sustainability of mountain resorts such as Vail is largely dependent on consistent snowfall each winter, does this spell the end of enjoying snow sports as we know it?