IKEA: Redefining the Market to Achieve Success
How did an offbeat Swedish retailer managed to conquer the market for furniture around the globe? Below that quirky surface lies an amazing success story of well-executed strategic alignment.
vertical integration
Warby Parker’s Prescription for Disrupting “Four-Eyed” Fashion
How a company with $95 glasses changed the $65 billion-per-year eyewear industry — and gave the gift of sight to those who need it most.
Tata Global Beverages: Chai and more!
Transforming a vertically integrated India-focused tea business into a leading global horizontal player, upholding the legacy of a 147 year-old business empire