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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Supply Chain Digitalization

Where is my package? DHL’s machine learning works to provide more reliable data to customers

Posted on November 13, 2018 by B9430222

DHL utilizes machine learning to optimize the supply chain and track packages directly to your door.

When Scaling Alone No Longer Scales: Maersk’s Digital Transformation Journey

Posted on November 15, 2017 by RVD

While Maersk and others in the shipping and logistics industry historically have maintained profits through scaling ship size and market consolidation, new challenges require them to embrace digitalization of the supply chain in order to survive.

Unique QR Code Enables Unilever to Digitalize Channel Management

Posted on November 15, 2017 by JerBear

Unilever puts unique QR codes on each Dove product to digitalize the channel management and incentive system. Anti-fake function and consumer loyalty program can be further added.

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