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speedfactory

Adidas Speed Factories: the quest for single-day lead times from concept to consumer

Posted on November 15, 2017 by U.Bolt

Adidas is challenging the athletic wear and fashion industries with high-tech, local Speed Factories that create small-batch, custom products with potential to reduce innovation cycles to only days

The Race to ROI: Can Adidas’s Speedfactory Make Hyper-Customized Sneakers and a Profit?

Posted on November 14, 2017 by Watson Donner

Adidas’s Speedfactory holds the promise of “radical, accelerated footwear production, with hyper-flexible, localized, open-source co-creation, and athlete data-driven design.” While the goal of “mass customized” sneakers is ambitious, will the investment bear returns or burn out?

Technology and Operations Management

MBA Student Perspectives

speedfactory

Adidas Speed Factories: the quest for single-day lead times from concept to consumer

The Race to ROI: Can Adidas’s Speedfactory Make Hyper-Customized Sneakers and a Profit?