Adidas is investing heavily in additive manufacturing, partnering with Silicon Valley's Carbon Inc to one day produce 50 million pairs of 3D printed shoes per year.
3D printing promises to allow sneaker manufacturers to print customized shoes at a moments notice. Now the race is on to see who can develop the technology the quickest.
Adidas is leveraging futuristic automation and additive manufacturing to lead the pack in fast footwear
Adidas, a sporting goods giant, believes 3D printing is huge opportunity to disrupt footwear product development and supply chain. Is it another marketing gimmick or imminent future?
After a crippling onslaught of bad press regarding poor working conditions within its factories and negative environmental impacts in the late 1990s, NIKE, one of the world’s largest suppliers of athletic shoes and apparel, dramatically shifted course. While NIKE is now widely considered a global leader in sustainable innovation, is its sustainability model incorporating all of the relevant inputs?