Digitize or Die – How the Nation’s Largest Magazine Publisher is Coping with Digital Transformation
As consumers are no longer engaged by print magazines, the nation’s largest publisher is being forced to innovate, and innovate quickly.
As consumers are no longer engaged by print magazines, the nation’s largest publisher is being forced to innovate, and innovate quickly.
HarperCollins Publishers, a subsidiary of News Corp, is the second largest publisher of consumer books in the world with a print and digital global catalog of more than 200,000 titles1. Book publishing accounted for approximately 20% of revenues for News […]
“It is in some fundamental way over…I think magazines are going to be somewhat like department stores. They’ll stay in business, but you’ll wonder why, since you get everything in them from other places, usually with a better customer experience.”
–James Truman, former Editorial Director of Condé Nast [1]
Book stores are fighting fire with fire when it comes to digital competition. Is this the right move?
Penguin-Random House, the publisher of authors as varied as John Grisham, Mindy Kaling and Gloria Steinem, is failing to adapt to the new digital age