To Infinity and Beyond: Disney’s Alignment with Magic

No other corporation in America has more effectively monetized the key thing we all hold dearest to our hearts, MAGIC. To adults and adolescents alike, Disney caters to the inner child in all of us. Making us feel that much closer to the fantasy of eternal innocence, Disney has the ability to makes us believe, just for a moment, that “when you wish upon a star, your dreams come true.”