Great post, Campbell! When I think of Etsy, the two words that really stand out to me are trust and community. As Etsy thinks about scaling its business, I can’t help but think of the Threadless case. Do you think Etsy will be able to maintain its community feel as it positions itself for long-term growth and scalability?
Thanks for the post John, really great read! I have personally been fascinated with De Beers’s transition from “managing supply” to “driving demand.” I was particularly a fan of the “Women of the world, raise your right hand” and “Celebrate Her” campaigns to encourage diamond gifting for non-wedding occasions. I wonder though if this will be enough to sustain De Beers long term amidst all the recent backlash of women opting for practicality. Just a year ago, Vogue made the declaration that “diamond rings are just no longer cool.” How do you think De Beers will respond / do you think this will cause them to reposition their business model?
Awesome post, Ranime! I am a huge Frozen Yogurt fan and Pinkberry is by far one of my favorite go-to brands. Myself and other Pinkberry loyalists often joke that we are willing to pay the premium price merely because its “tart” flavor tastes best among competitors. Do you think loyalists will be enough to carry the brand forward? As new competitors emerge and as the Frozen Yogurt infatuation slows down, how do you think Pinkberry is positioned for long-term survival?