Bonobos: Hybridizing the Digital and Physical Shopping Experience
For many men, the ideal shopping experience is markedly different than what women typically envision. The ecommerce platform, Bonobos, took advantage of this difference to create a business model specifically targeted for the needs of male shoppers. To achieve their value proposition, the Company has paradoxically turned to operating features characteristic of more traditional retail: hands-on customer service and brick-and-mortar stores